...without wasting thousands of dollars, missing out on the best agents,
and years of testing strategies that don't work.
We work with you directly to identify your ideal agents, and what they want. This forms the foundation of your recruiting campaign. Once we know who you're looking for, we take a deep dive into the best way to attract them to your brokerage.
Our award-winning recruiting sites don't just look good. They convert agents to booked appointments on autopilot. With decades of marketing and design experience, we know what to say to get the best agents practically banging down your office doors wanting to join
If you want the best agents, then your campaign needs to reach far and wide. We build email, Facebook, Instagram, YouTube, LinkedIn, and display banner ad campaigns. This means you're able to get in front of the best agents - regardless of where they hang out on the internet. Our team takes care of absolutely everything - including design, copywriting, campaign management, video production, and more. This gives your campaign the best chance of success because every single element is engineered to drive groundbreaking results.
One of the best ways to reach "perfect fit" agents is to cold email them directly. When done right, this creates a genuine relationship with them - making it effortless to book them into an appointment. Our team has a database of over one million U.S.-based real estate agents. Having run thousands of successful cold email campaigns, we've mastered the art of cold emails that get agents to take action. We will design, write, and run custom email campaigns to connect with agents in your markets. Our proven follow-up campaigns can convert a cold contact to a booked call in a short amount of time.
Our highly-targeted ad campaigns are shown directly to a pool of agents in your market. This makes our campaigns highly targeted and very effective. Agents who interact with the campaigns are tagged as "interested" - and see special ads that push them closer to booking an appointment.
Our unique image banner ads are displayed on high-profile websites like CNN, Fox News, ESPN, Business Insider, and many more. This re-engages agents that show interest while expanding brand awareness. Once an agent interacts with your campaign in a meaningful way, they will start seeing your ads on several sites across the internet. This greatly boosts the probability of them contacting
Video is the most powerful medium of advertising. Engage your audience and communicate your brokerage's unique selling proposition with video ads. We'll take care of everything - including script writing, video direction, and lighting all done remotely via our remote video software solution. Distribute your video message to mobile devices, televisions, and desktop computers for maximum awareness of your brand.
With a mix of proprietary data and broker-supplied data - we ensure you have access to a wide pool of rock-star agents to choose from. We employ powerful techniques - such as retargeting, conversion optimization, multivariate, and A/B testing - to make sure your ad budget is optimized to get you the best ROI.
We provide you with a fully trained recruiting appointment setter to instantly contact and pre-qualify every real estate agent prospect. What does this mean for you? You only speak to the best, most qualified agents. Now you can focus on hiring agents, not chasing down unresponsive inquiries and wasting time managing campaigns. As the old saying goes, "The fortune is in the follow-up." Our follow-up uses the best techniques to keep your leads engaged, even if it takes them time to express interest. This is all done behind the scenes, without you having to lift a finger to get calls showing up on your calendar.
Contact rate with new prospects
Contact rate with old prospects
Each month our team will meet with you and review custom reports showing the campaign's key performance indicators. You'll know exactly how the campaign is going, and what we're doing to drive increasingly better results.
Timothy Manno
Lead Recruiter Alta Realty Group CA
XL Tech are experts at real estate recruiting. They really take the time to understand your model and position your brokerage in the market so that agents want to work for you. I could not be happier with the results just ask the 245 + agents they help me attract this year alone
Brett Stratton
Sr Managing Director- NAI Northern California
The Team at XL did a great job of attracting a steady stream of licensed realtors to inquire about joining our commercial team. They also did an amazing job filling the room at all our recruiting events.
Jeremy Beard
Director, Business Development LoKation Real Estate
We have been capitalizing on XL Tech's recruiting service for 5+ years and find the ease of use and targeted demographics ideal for our recruiting needs. Of note is there uber-fast response times from Customer Support and willingness to accommodate our needs.
Scott Wilkinson
Founder/CEO NorthGroup Real Estate
XL Tech did an outstanding job. Originally I was a little skeptical but I followed their lead and they did not disappoint. Our agent growth has been nothing short of amazing we went from 50 agents to over 800+ agents in less than 2 years and expanded into multiple states. I highly recommend XL Technologies for any broker big or small that wants to grow their agent count fast.
Mike Schnezler
Owner Realty ONE Group Freedom
So happy I decided to go with the team at XL. Within our first month we hired over 7 agents and have 3 more in the pipeline ready to join. We were totally blown away at the results. Far exceeded our expectations and I am excited to see what the next few months bring
Frank Locricchio
Broker/Owner Realty Executives Home Towne
The XL Technologies team is fantastic. They really worked to understand our unique model in the marketplace. They produced a campaign that aligned with our corporate branding and tailored the messaging perfectly. They were able to target the exact types of agents we were looking for and stayed on top of all the key metrics to ensure we stayed on budget and the ads performed at a very high level. A very impressive team that I highly recommend.
Angelia Black
Broker/Owner Premier South Real Estate
I came to XL Tech to elevate my social media presence and they delivered! Robert and Joe sought to understand my company and was able to deliver a great media message to elevate my brand. They were very easy to work with, professional and creative. It was a great working relationship!
Konstantin Realnikov
Product Marketing | Coldwell Banker NRT LLC
Working with the team at XL has been a pleasure. They were able to help us refine our messaging and come up with the perfect outreach campaign to help us grow our agent roster. They are also uber responsive to all inquiries and are a pleasure to work with. I highly recommend the team at XL Technologies.
Linzee Werkmeister
V.P, Marketing & Franchise Support at Engel & Völkers Florida
The design team at XL is second to none. We have very stringent brand requirements and they worked with us to design over 20 email campaigns, infographics and social media posts to help us grow our franchise sales throughout Florida. They are always so creative with what they come up with and it's always on brand and delivered on time and on budget. I highly recommend XL Technologies.
Mark Cappelletti
Western Regional Manager | Navy Federal Credit Union
We have used Robert and his team for several years and they continue to impress. They take our ideas and turn them into effective campaigns that help us attract qualified loan officers. They are always very responsive to our needs, super responsive and I definitely recommend them.
Frank Gay
CEO Home Pros Real Estate Group
The team at XL Tech have been incredible. They put together an incredibly impressive recruiting campaign for our brand that far exceeded our expectations.
Patty Zuzek
Broker Fieldstone Real Estate
Wow, just wow! The team at XL literally helped put us on the map. Within the first 30 days, we were inundated with inquiries. We were skeptical at first but they actually undersold themselves. I highly recommend them to anyone looking to grow their roster with quality agents.
Sherri Flaherty
Broker at Realty One Group Platinum.
The results have been truly transformative. We've not only met our recruitment goals but exceeded them, attracting some of the area's best talent.
Dave Keener
CEO of PREMERE Group
Everything you and your team did was very well done, and I was super impressed with the campaign. You have done your homework and really worked to understand who we are and what makes us unique. I have worked with many marketing agencies; you guys are second to none. You know the industry, recruiting, and how to get results. Outstanding job!
Carrie Sekulich
Director of Recruiting-Village Realty
We have tried many different recruiting methods over the years, but working with the team at XL Technologies has been the best investment we have made and the only thing that has worked. I actually speak to agents who are interested and ready to move now. Amazing!
Logan Abrams
Broker Owner at Realty One Group Revolution.
The outcomes have been nothing short of remarkable. We didn't just achieve our recruitment targets; we surpassed them, bringing in some of the finest agents in the region.
Matthew Atwood
Owner Managing Partner - CENTURY 21 Atwood
Working with the team at XL Technologies was exceptional. Their deep understanding of our company's unique qualities was evident through the entire campaign. XL Technologies' industry knowledge, recruitment expertise, and ability to deliver tangible results are unparalleled. Their work was flawless and incredibly effective, setting a new standard in marketing excellence.
Steven Batitto
Broker - United Real Estate Premier in Fredericksburg, VA
Working with XL has been great. They really work to understand the type of agents we wanted to attract. They streamlined that entire process and optimized everything. They are the best at what they do, I highly recommend them.
Alex Owens
Broker - at The Alex Owens Team.
The results far exceeded our expectations. We not only met our hiring goals but significantly outperformed them, attracting top-tier talent from across Naples FL. Our recruitment success has been truly outstanding, bringing exceptional agents into our team.
Marcus Vanzant
Broker-Owner Marcus & Company Realty
XL Technologies revolutionized our recruitment strategy. Their laser-focused approach to identifying and attracting our ideal agents was unparalleled. They didn't just streamline the process; they transformed it, maximizing efficiency at every turn. In the competitive world of agent recruitment, they stand head and shoulders above the rest. Without hesitation, I endorse them as the ultimate choice for brokers serious about acquiring top talent.
Katie Curvel
Head of Marketing and Communications, iad
XL Technologies delivered an outstanding lead generation campaign for our business. They quickly grasped our market and unique value proposition, crafting a campaign that resonated with our audience. Their attentive approach and proactive communication ensured a seamless collaboration. XL Technologies is a strategic partner committed to our success.
Kenny Letner
Owner / CEO - Aweigh Real Estate
Partnering with XL Technologies has transformed our business. From the start, they've exceeded our expectations with their exceptional results. In just two weeks, we secured five appointments and two successful hires. Their unwavering commitment and professionalism are unparalleled. We're confident about our future with XL Technologies and highly recommend them for delivering real results. We're excited about the future and couldn't be happier with our choice!
Derek Carlson
Broker-Owner MVP Realty
XL Technologies has made a tremendous impact on our company by creating an online business strategy and detailed marketing plan to expose MVP Realty to more Realtors. The results have been great! After only 2 months we have increased our monthly agent recruiting by 33%. Excellent work XL!
Phil Wade
CEO/Broker Dalton Wade Real Estate
"Partnering with XL Technologies has been a game-changer for Dalton Wade Real Estate. Their comprehensive omnichannel strategy and dedication to our growth have transformed our brokerage. In just four years, we expanded our agent roster from 485 to over 1,900, thanks to their innovative approach and relentless follow-up. XL Technologies' expertise in targeted advertising, strategic consulting, and personalized support has been instrumental in our success. We couldn't be more satisfied with the results and highly recommend their services to any brokerage looking to scale effectively"
We help you recruit high-quality agents by implementing a proven agent acquisition system inside your brokerage. Custom designed to help you grow and build your agent roster. This frees up time and resources that you can allocate elsewhere.
Where real estate knowledge meets marketing expertise to position your brokerage competitively in your markets.
Hyper-targeted advertising campaigns are carefully crafted to drive conversions and help you build your agent roster quickly, predictably, and affordably.
Wake up every day with newly qualified agent leads booked on your calendar ready to speak to you about joining.
We convert over 47% of the leads into appointments so you get a consistent ROI compared to cold calling and email alone.
Our team responds to every lead within 2 minutes, 24 hours per day, 365 days per year pre-qualifying every agent for you.
Data-driven A/B tests and constant optimization to maximize your recruiting campaign performance so you keep increasing your ROI.
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Want to learn why your brokerage should always be recruiting?
This report explores the current state of recruiting, including the obstacles and opportunities present in the industry.
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