Helping brokerages grow is our passion

Hands Off Real Estate Recruiting Solutions That Work

100% built and managed by our team. Tailored to your brokerage for optimal results.

A proven system that recruits the best agents

Let our team do the heavy lifting. We'll bring the best 'hire-ready' agents to you.

Custom recruiting strategies

We'll take a deep look at your brokerage, and your ideal agent. Then, we'll build a strategy that attracts them to your brokerage.

Pre-qualifed agents

Save time and money with vetted leads. We ensure they're a good fit for your team before you speak to them.

Appointment setting

Once we qualify the agent, we'll get them scheduled on your calendar within an available time slot.

How we make the magic happen

Create the right strategy for your brokerage.

We start every recruiting project by working with you to identify the agents you're seeking and how to separate your brokerage from the competition. This is the foundation of how we connect with the right agents, at the right time, in the right way.

Group meeting leveraging our 20 years experience implementing strategy
20 Years of Experience

Deploy a recruiting website that your target agents can't ignore.

Our award-winning sites don't just look great - they convert agents into booked appointments. Our systems fill your brokerage with high-producing agents in your market.

Sample real estate agent recruiting campaigns

Reach the best agents - everywhere.

We build email, Facebook, Instagram, YouTube, LinkedIn, and display banner ad campaigns. This means your new recruiting system spans multiple platforms - making it easy to get in front of the right agents wherever they are. Our team takes care of everything - including design, copywriting, campaign management, video production, and more.

Sample email marketing results

Ice-cold leads to qualified appointments - with effective, hyper-targeted email outreach.

Cold email, done right, is one of the best ways to get in front of your ideal agents. Tap into our database of 1,000,000 U.S.-based real estate agents. We will design, write, and run custom cold email campaigns that get them to take action. Our effective, time-tested follow-up campaigns nurture them into booked calls - all without you having to lift a finger.

Sample Facebook advertisement and lead form

High-conversion recruiting Facebook and Instagram ads.

Hyper-targeted Facebook and Instagram ads to build your brand presence in your market service areas and drive the right prospects to your brokerage. Leverage our lists of licensed real estate agents and brokers to ensure maximum efficiency of your ad spend dollars. Powerful retargeting campaigns make sure that your website visitors are exposed to fresh messaging for maximum impact.

Sample recruiting display ad

The secret to tapping into your agent's mind.

On average, it takes seven touchpoints for a cold contact to take action. Once an agent expresses interest, our campaigns are designed to display to them continuously. Reinforce your brand and connect with interested prospects through image banner ads displayed on high-profile websites like CNN, Fox News, ESPN, Business Insider, and many more.

Sample Youtube video advertisement

Take advantage of the most powerful advertising tool

Video is the most powerful medium of advertising. Engage your audience and communicate your brokerage's unique selling proposition with video ads. We'll take care of everything - including script writing, video direction, and lighting all done remotely via our remote video software solution. Distribute your video message to mobile devices, televisions, and desktop computers for maximum awareness of your brand.

Target Real Estate Agents in Your Market

The real way to find best-fit-agents for your brokerage.

Most ads are broadly targeted. Ours are specific and hyper-targeted. We utilize a mix of our proprietary data and broker supplied data. This means you have access to a wide pool of rock-star agents to choose from - and it's easy and affordable to get in front of them. This allows us to systematically optimize, scale, and tweak campaigns for maximum return on investment.

Follow up, connect, and nurture your real estate recruiting prospects

Pre-qualification and appointment setting? We do that too

We provide you with a fully trained recruiting appointment setter to instantly contact and pre-qualify every real estate agent prospect. What does this mean for you? You only speak to the best, most qualified agents. Now you can focus on hiring agents, not chasing down unresponsive inquiries and wasting time managing campaigns. As the old saying goes, "The fortune is in the follow-up." Our follow-up uses the best techniques to keep your leads engaged, even if it takes them time to express interest. This is all done behind the scenes, without you having to lift a finger to get calls showing up on your calendar.

91%

Contact rate with new prospects

88%

Contact rate with old prospects

Advertising Reporting and Campaign Insights

Gain deep insights with custom analytics & KPI reporting

Each month our team will meet with you and review custom reports showing the campaign's key performance indicators. You'll know exactly how the campaign is going, and what we're doing to drive increasingly better results.

Focus on running your brokerage, we'll take care of the recruiting

We help you recruit high-quality agents by implementing a proven agent acquisition system inside your brokerage. Custom designed to help you grow and build your agent roster. This frees up time and resources that you can allocate elsewhere.

Strategy

Where real estate knowledge meets marketing expertise to position your brokerage competitively in your markets.

Campaign Development

Hyper-targeted advertising campaigns are carefully crafted to drive conversions and help you build your agent roster quickly, predictably, and affordably.

New Leads Daily

Wake up every day with newly qualified agent leads booked on your calendar ready to speak to you about joining.

Higher Conversion Rate

We convert over 47% of the leads into appointments so you get a consistent ROI compared to cold calling and email alone.

Speed to Lead

Our team responds to every lead within 2 minutes, 24 hours per day, 365 days per year pre-qualifying every agent for you.

Testing & Optimization

Data-driven A/B tests and constant optimization to maximize your recruiting campaign performance so you keep increasing your ROI.

What Our Clients Say

See their feedback below.

Agent Headshot for Testimonial

Timothy Manno

Lead Recruiter Alta Realty Group CA

XL Tech are experts at real estate recruiting. They really take the time to understand your model and position your brokerage in the market so that agents want to work for you. I could not be happier with the results just ask the 245 + agents they help me attract this year alone

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Brett Stratton

Sr Managing Director- NAI Northern California

The Team at XL did a great job of attracting a steady stream of licensed realtors to inquire about joining our commercial team. They also did an amazing job filling the room at all our recruiting events.

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Jeremy Beard

Director, Business Development LoKation Real Estate

We have been capitalizing on XL Tech's recruiting service for 5+ years and find the ease of use and targeted demographics ideal for our recruiting needs. Of note is there uber-fast response times from Customer Support and willingness to accommodate our needs.

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Scott Wilkinson

Founder/CEO NorthGroup Real Estate

XL Tech did an outstanding job. Originally I was a little skeptical but I followed their lead and they did not disappoint. Our agent growth has been nothing short of amazing we went from 50 agents to over 800+ agents in less than 2 years and expanded into multiple states. I highly recommend XL Technologies for any broker big or small that wants to grow their agent count fast.

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Mike Schnezler

Owner Realty ONE Group Freedom

So happy I decided to go with the team at XL. Within our first month we hired over 7 agents and have 3 more in the pipeline ready to join. We were totally blown away at the results. Far exceeded our expectations and I am excited to see what the next few months bring

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Frank Locricchio

Broker/Owner Realty Executives Home Towne

The XL Technologies team is fantastic. They really worked to understand our unique model in the marketplace. They produced a campaign that aligned with our corporate branding and tailored the messaging perfectly. They were able to target the exact types of agents we were looking for and stayed on top of all the key metrics to ensure we stayed on budget and the ads performed at a very high level. A very impressive team that I highly recommend.

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Angelia Black

Broker/Owner Premier South Real Estate

I came to XL Tech to elevate my social media presence and they delivered! Robert and Joe sought to understand my company and was able to deliver a great media message to elevate my brand. They were very easy to work with, professional and creative. It was a great working relationship!

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Konstantin Realnikov

Product Marketing | Coldwell Banker NRT LLC

Working with the team at XL has been a pleasure. They were able to help us refine our messaging and come up with the perfect outreach campaign to help us grow our agent roster. They are also uber responsive to all inquiries and are a pleasure to work with. I highly recommend the team at XL Technologies.

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Linzee Werkmeister

V.P, Marketing & Franchise Support at Engel & Völkers Florida

The design team at XL is second to none. We have very stringent brand requirements and they worked with us to design over 20 email campaigns, infographics and social media posts to help us grow our franchise sales throughout Florida. They are always so creative with what they come up with and it's always on brand and delivered on time and on budget. I highly recommend XL Technologies.

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Mark Cappelletti

Western Regional Manager | Navy Federal Credit Union

We have used Robert and his team for several years and they continue to impress. They take our ideas and turn them into effective campaigns that help us attract qualified loan officers. They are always very responsive to our needs, super responsive and I definitely recommend them.

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Frank Gay

CEO Home Pros Real Estate Group

The team at XL Tech have been incredible. They put together an incredibly impressive recruiting campaign for our brand that far exceeded our expectations.

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Patty Zuzek

Broker Fieldstone Real Estate

Wow, just wow! The team at XL literally helped put us on the map. Within the first 30 days, we were inundated with inquiries. We were skeptical at first but they actually undersold themselves. I highly recommend them to anyone looking to grow their roster with quality agents.

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Sherri Flaherty

Broker at Realty One Group Platinum.

The results have been truly transformative. We've not only met our recruitment goals but exceeded them, attracting some of the area's best talent.

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Dave Keener

CEO of PREMERE Group

Everything you and your team did was very well done, and I was super impressed with the campaign. You have done your homework and really worked to understand who we are and what makes us unique. I have worked with many marketing agencies; you guys are second to none. You know the industry, recruiting, and how to get results. Outstanding job!

Agent Headshot for Testimonial

Carrie Sekulich

Director of Recruiting-Village Realty

We have tried many different recruiting methods over the years, but working with the team at XL Technologies has been the best investment we have made and the only thing that has worked. I actually speak to agents who are interested and ready to move now. Amazing!

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Logan Abrams

Broker Owner at Realty One Group Revolution.

The outcomes have been nothing short of remarkable. We didn't just achieve our recruitment targets; we surpassed them, bringing in some of the finest agents in the region.

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Matthew Atwood

Owner Managing Partner - CENTURY 21 Atwood

Working with the team at XL Technologies was exceptional. Their deep understanding of our company's unique qualities was evident through the entire campaign. XL Technologies' industry knowledge, recruitment expertise, and ability to deliver tangible results are unparalleled. Their work was flawless and incredibly effective, setting a new standard in marketing excellence.

Agent Headshot for Testimonial

Steven Batitto

Broker - United Real Estate Premier in Fredericksburg, VA

Working with XL has been great. They really work to understand the type of agents we wanted to attract. They streamlined that entire process and optimized everything. They are the best at what they do, I highly recommend them.

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Alex Owens

Broker - at The Alex Owens Team.

The results far exceeded our expectations. We not only met our hiring goals but significantly outperformed them, attracting top-tier talent from across Naples FL. Our recruitment success has been truly outstanding, bringing exceptional agents into our team.

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Marcus Vanzant

Broker-Owner Marcus & Company Realty

XL Technologies revolutionized our recruitment strategy. Their laser-focused approach to identifying and attracting our ideal agents was unparalleled. They didn't just streamline the process; they transformed it, maximizing efficiency at every turn. In the competitive world of agent recruitment, they stand head and shoulders above the rest. Without hesitation, I endorse them as the ultimate choice for brokers serious about acquiring top talent.

Agent Headshot for Testimonial

Katie Curvel

Head of Marketing and Communications, iad

XL Technologies delivered an outstanding lead generation campaign for our business. They quickly grasped our market and unique value proposition, crafting a campaign that resonated with our audience. Their attentive approach and proactive communication ensured a seamless collaboration. XL Technologies is a strategic partner committed to our success.

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Kenny Letner

Owner / CEO - Aweigh Real Estate

Partnering with XL Technologies has transformed our business. From the start, they've exceeded our expectations with their exceptional results. In just two weeks, we secured five appointments and two successful hires. Their unwavering commitment and professionalism are unparalleled. We're confident about our future with XL Technologies and highly recommend them for delivering real results. We're excited about the future and couldn't be happier with our choice!

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Derek Carlson

Broker-Owner MVP Realty

XL Technologies has made a tremendous impact on our company by creating an online business strategy and detailed marketing plan to expose MVP Realty to more Realtors. The results have been great! After only 2 months we have increased our monthly agent recruiting by 33%. Excellent work XL!

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Phil Wade

CEO/Broker Dalton Wade Real Estate

"Partnering with XL Technologies has been a game-changer for Dalton Wade Real Estate. Their comprehensive omnichannel strategy and dedication to our growth have transformed our brokerage. In just four years, we expanded our agent roster from 485 to over 1,900, thanks to their innovative approach and relentless follow-up. XL Technologies' expertise in targeted advertising, strategic consulting, and personalized support has been instrumental in our success. We couldn't be more satisfied with the results and highly recommend their services to any brokerage looking to scale effectively"

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